“Have you tried the new Doritos Locos Taco yet? The delicious Taco Bell on the inside, Doritos Nacho Cheese on the outside taco is in stores now! Even better! When you pick up your Doritos Locos Taco, you will find a QR code on the side of the package. Make sure to scan that code, as it will bring you into a world of awesome amazing surprises!” – says TacoBell’s Feed The Beat blog
The content will change every week to feature a new video highlighting a different artist providing customers with new and unique content, which should help drive repeat activity.
“The codes feature exclusive content from artists that will be performing at the Hype Hotel all this week.” (SXSW 2012 in Austin, TX)